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Online Content Manager

RESPONSIBILITIES

  • Create original content with SEO value (boost brand awareness, and generate leads)
  • Generate social campaigns with ROI in mind
  • Grow membership, traffic and engagement
  • Interact with community members
  • Generate the webinars or informative content for sharing socially
  • Advise the development team of possible improvements to the sites and bugs
  • Use social media to drive traffic/sales/goals/etc.
  • Identify relevant trends and steer content creators towards it
  • Office proficient (really good in Excel)
  • Superb web skills (need to be logging in and out of different sites, updating
    profiles and accounts)
  • SUPERB communications skills as will be talking to INTERNAL team (only)
    many times during the day and need to understand instructions


QUALIFICATIONS:

  • 2 years experience in customer support, community management or other
    similar role
  • Degree in English, Journalism, Communications or similar preferred
  • Writing samples of blog posts, newsletters, email campaigns or other written
    content
  • Previous social media experience and community building experience desired
  • Willingness to work on extended hours – retweeting, responding and 
    communicating in general with community members outside of office hours
    may be required
  • PR experience a bonus

 

REQUIRED SKILLS:

 Experience in platforms is an advantage:

  • GAW
  • WBT
  • SproutSocial
  • Office
  • Any knowledge of GetResponse would be awesome
  • Hootsuite


 JOB DESCRIPTION:

The Online Content Manager/Community Manager is responsible for representing the company’s brand via all
outward facing social networking channels (B2C).

  • Writing material and selecting graphics for social media channels, designing
    creative content that engages and drives community participation
  • Social media marketing: creating, managing and growing the company’s
    presence through Twitter, Tumblr, Pinterest, Google+ and other strategically
    relevant online properties
  • Public relations: managing incoming media requests and building tier 1
    relationships, building healthy and engaged relationships with end users and
    external parties via social media
  • Creating, executing and measuring media campaigns
  • Customer relations: answering questions, handling discussions via social media
    and managing any online feedback, escalating when necessary
  • Assist internal teams in creating and implementing strategic marketing/
    communications plans to provide direction for the company’s public-facing
    communications
  • Using Google Analytics and other measurement tools to report on and evaluate
    effectiveness of campaigns, and continually find ways to improve on those
    metrics through testing and new initiatives
  • Work closely with Content Manager to create cohesive voice for the organization across all media channels
Application Form
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